JA New York

March 11-13, 2018 Javits Convention Center · NYC

Sponsorship & Advertising

Set yourself apart. Deliver your targeted messages straight to the decision-makers looking for what’s new, what’s hot and what sells.

We offer a variety of opportunities for you to to stand out at the show and drive business to your company and your booth, a creative mix of effective advertising and promotional opportunities.

The 2017 JA New York Special Delivery sponsorship brochure is available for download.

Free Marketing Opportunities

As an added value to participating in the show we have invested in marketing tools to help drive traffic to your booth and to your company before, during and after the show. These are complimentary marketing tools that are part of your participation fee and we strongly encourage you to use them as part of your sales and promotion strategy.

Pre-Show and Digital

With a creative mix of direct mail/e-mail and web advertising specials perfectly timed to get the attention of our Buyers, our pre-show marketing opportunities will start driving business to your booth before you set foot on the show floor.

Onsite

From Exhibit Hall signage to exclusive onsite exposure opportunities, we give exhibitors a chance to stand out from the crowd. Prefer to get creative? Contact your Account Executive to create your own unique show special!

Click the tabs below or scroll down to view a complete list of our Sponsorships/Marketing opportunities.

Send Registered Buyers Direct Mail

Catch the buyers attention with a direct mail campaign.  Give them something physical and beautiful to remind them to see you at the upcoming JA New York show. As a participating vendor in the show you have access to use the postal list of the registered buyers at no charge for the list.

To request use of list, please contact erika.romagnoli@emeraldexpo.com.

Reach Registered Buyers Via Email

Reach buyers who are pre-registered and planning to attend the JA New York Special Delivery show BEFORE they get here.

Set appointments, promote new collections, get your brand out there to this hot list that are ready to come see you!

To schedule your email using Show Management’s template to reach the pre-registered buyer list, please contact erika.romagnoli@emeraldexpo.com.

Please note there are only 10 email slots available so reserve your email early! 

Online Directory Profile » JA Connect

JA Connect is a free online tool to help attendees pre-plan who they are going to see at the show, make appointments and find your booth once they get to the show. As a participating exhibitor, you are already part of this valuable marketing tool and your listing will be active once a booth number is assigned. As part of your participation in the show your company receives the following in our online Exhibitor Directory at no additional cost. In order to take advantage of this online directory, you must login and complete your company profile.

  • Company logo
  • 400 Word Company Description
  • Inclusion on interactive floor plan
  • 1 Press Release Upload
  • 5 category Listings
  • Exhibitor List

**ADDITIONAL EXPOSURE – Statistics shows that exhibitors with an image or product description results in over 75% more click through rates. We offer the opportunity for you to upgrade your on-line directory listing by purchasing product images, descriptions, videos and show specials. See the section titled Pre-Show & Digital for additional online options.

Attract Media Attention

On behalf of our exhibitors we provide complimentary pre-show and on-site public relations services. We have a full time Public Relations firm, Last Word Communications, to work on behalf of the show to promote the event and our exhibitors to the Media. Our Press Room features information from and about show exhibitors and serves as a lounge for visiting editors, reporters, jewelry and fashion bloggers.

Representatives from our Public Relations Firm will be on-site every day speaking with the press and letting them know about your new products. Be sure to drop off your press kits (preferably in digital format) on the opening morning of the show to take advantage of this complimentary service to get your products in front of the media.

Social Media Exposure

SOCIAL MEDIA EXPOSURE

JA New York is committed to promoting our incredible roster of designers and manufacturers year-round. As a JA New York exhibitor, you have an opportunity to reach retailers and industry insiders through a variety of complimentary marketing channels. If you’re interested in promoting your brand, please email michelle@LastWordComm.com.

Each day we post YOUR images to be seen by our followers on Instagram and Facebook. Use #JANewYork on all of your posts and we’ll be sure to highlight your brand.

We urge our exhibitors to follow us on Instagram, Facebook and Twitter to join the community and for the latest news and updates from the show! You can interact with other vendors, buyers, press and jewelry industry insiders and also upload photos so our fans and followers can preview your newest collections before each show.

 

Below are some NEW opportunities available exclusively to JA New York Exhibitors

NEW! JA New York Blog & Newsletter
Our new blog, www.Jewelry-Logic.com, gives us an opportunity to showcase new collection launches, designer inspirations as well as extensive profiles about individual brands or companies. Have a story to share or a collection to unveil? We encourage you to share anything and everything with us and we’ll find a way to feature you.

We also launched a monthly newsletter, featuring one brand and one retailer from our community. Please let us know if you want to be included!

Online Directory Profile
In addition to your complimentary on-line directory listing you also have the opportunity to upgrade your on-line company profile to increase exposure and generate more leads. Statistics show that company profiles with an image or product description result in over 75% more click through rates.

INVESTMENT: Contact Account Representative for Pricing

Basic Package » Online Directory

One (1) product image

INVESTMENT: $49

Enhanced Package » Online Directory

  • Everything from the Basic Package
  • Two (2) additional product images and descriptions and everything from Basic Package Brochure / Press release. Products can be searched, are listed on your profile, are visible on the interactive floor plan and can be added to an attendees show planner.
  • Upload a Show Special.
  • Ability to view the attendees who’ve visited your profile or added your company to their planner.
  • A highlighted entry in the online exhibitor listing.

 

INVESTMENT: $99

Premium Package » Online Directory

  • Everything from the Enhanced Package
  • Upload an image and link that will be a sponsorship ad that runs throughout all the JA Connect pages including the interactive floor plan, the attendee homepage and in the dashboard emails.

INVESTMENT: $199

Extra Product Enhancement » Online Directory

  • Upload an extra product image, description and brochure/press release.
  • Note this option is only available with the purchase of a premium or enhanced package.

INVESTMENT: $99

Video Enhancement » Online Directory

Upload a video. Videos can be searched, are listed on your company profile, are visible on the interactive floor plan and can be added to an attendees show planner.

 

INVESTMENT: $499

Website Advertising » ja-newyork.com

Over 10,000 attendees visit ja-newyork.com generating more than 100,000
page views in the weeks leading up to the show. 85% of retailers visit at least
once per week for key information regarding the show. Advertise on the JA New York
Website to maximize your reach while minimizing costs.

Website Ad » Leaderboard

  • 3 month block
  • Limited to 5 in rotation
  • Run of site on ja-newyork.com

INVESTMENT: $1260

Website Ad » Mid Rectangle

  • 3 month block
  • Limited to 5 in rotation
  • Run of site on ja-newyork.com

INVESTMENT: $945

Website Ad » Anchor

  • 3 month block
  • Limited to 5 in rotation
  • Run of site on ja-newyork.com

INVESTMENT: $525

Registration Website » Leaderboard Ad

  • 3 month block
  • Limited to 5 in rotation
  • Run of site on ja-newyork.com

INVESTMENT: $1260

Registration Website » Anchor Ad

  • 3 month block
  • Limited to 5 in rotation
  • Run of site on ja-newyork.com

INVESTMENT: $525

Digital Advertising Package

 Leaderboard Digital Ad Package

  • Leaderboard Ad (run of site on ja-newyork.com)
  • Leaderboard Ad (show attendee registration pages)

INVESTMENT: $2205

Printed Show Directory
Drive traffic by promoting your brand, company and / or booth location with the #1 navigation tool on show site – the Show Directory

AD SIZE PLACEMENT 4 COLOR RATE
Spread Standard $3600
Full Page Standard $1750
Full Page Inside Front Cover $2400
Full Page Inside Back Cover $2400
Full Page Back Cover $3500

Espresso Bar Sponsor

Give the buyers the caffeine fix they need to keep going all day long! This sponsorship includes branded napkins, branded cups and ample signage around the espresso bar.

INVESTMENT: $4500

Model Handouts (Limited to 2)

Have your company message delivered to the buyers as soon as they step on the show floor.

INVESTMENT: $3000

Brand Hand Sanitizer

Brand your company name on customized hand sanitizer bottles. Promote your company before attendees walk on the show floor. This take away will provide continuous company recognition.

INVESTMENT: $4500

Brand Show Pens

An exclusive opportunity to have your branded pens at registration. A great way to promote your company before attendees walk on the show floor.

INVESTMENT: $1500

Lanyards

Put your company name and logo around the neck of every attendee. A creative way to be seen continuously throughout the show.

INVESTMENT: $4500 (price does not include production or labor costs)

Backlit Kiosks

Strategically placed on the Show Floor A backlit kiosks is a great way to get buyers attention, it’s a 2-sided ad.

INVESTMENT: $2250

Directory Inserts (Limited to 5)

Insert a custom printed piece inside each copy of the Show Directory and get noticed by every buyer at the show. Promote a show special, new product, special program and booth location.

INVESTMENT: price upon request
(price does not include production or labor costs)

Show Floor Banners

Placed in various locations throughout the show floor. Banners are another great way to get your company and your message in front of buyers.

INVESTMENT: price upon request
(price does not include production or labor costs)

Floor Graphics

Placed in various locations throughout the Show Floor. Floor Graphics are a great way to get your company and your message in front of buyers.

INVESTMENT: price upon request
(price does not include production or labor costs)

CONTACT YOUR ACCOUNT SALES MANAGER

Tobi Smith:   646-668-3732 or Tobi.Smith@emeraldexpo.com
Dawn Aitchison: 646-668-3692 or Dawn.Aitchison@emeraldexpo.com


ONLINE ADVERTISING/DIGITAL SPONSORSHIP
Drew Lawsky: 646-668-3730 or Drew.Lawsky@emeraldexpo.com